Branding Identity Reel
This is a compilation of branding projects and campaigns I have Creative Directed for various clients and industries.
Darktrace - Brand Refresh
I worked as a video Creative Director who led the motion design and motion theory of how the new brand worked in the video and motion space.
Darktrace - Brand Refresh Logo Reveal
As a Creative Director, I led the logo reveal video team for the Darktrace brand, as well as the 3D conversion of the logo into the shapes, forms, and lighting that you see here. It really brought the logo to life.
Hedera - New Crypto Currency Brand Reveal
As a Creative Director, I wanted this new crypto brand to make a statement with a bold look, a sonic identity that made you shake your booty, and a visual playfulness that made this brand stand out.
Dexcom: NASDAQ Tower - Rebrand Launch
It was my task as Creative Director to lead Dexcom's newly rebranded identity and give it life with a new motion theory and let the world know how the new brand moved and how it behaved in motion. After this first project for the NASDAQ Tower, I then began to Creative Direct several other media campaigns.
Hedera: Explainer Graphics Branding
It's not only the main brand identity that has to be developed, but how the brand is executed through different assets. In this video I led as Creative Director to concept how Hedera's explainer and icon motion graphics pushed the brand narrative forward and fit in their overall brand look and feel.
Copyright © 2023 Jose Castanieto - All Rights Reserved.
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