AppDynamics - Internal Communications
A common theme in my work as Creative Director is keeping both the messaging and the visuals kinetic and alive. In this video, the communication is to an internal team at Cisco, and the engagement was on target with employees.
Perceptyx - Brand Identity Relaunch
Perceptyx went though a rebrand, and as a Creative Director, I was tasked to take their new identity and apply a motion theory to their brand assets, establish how their video cinematography presence looked, the sonic identity in music use, and how their main brand logo lockup animated for use in multiple marketing channels.
HP - Day in the Life
As a Creative Director, I worked directly with CEO Meg Whitman and the CMO of HP to construct this story of how HP products and services help their partners achieve success everyday.
Dexcom - Share
Dexcom went through a rebrand, and as a Creative Director, I was asked to bring their new brand identity to life. My team and I developed motion theory around their new primary and secondary brand assets, casted voice talent that fit with the brands voice and tone, and applied a sonic identity to them as well with a music library.
ACI - eBill
ACI went though a rebrand, and as a Creative Director I was asked to apply this new brand to a revamped motion theory and how it worked in video assets. I wanted to make it kinetic and approachable, while giving you the information you needed, as well as getting a sense of who ACI is.
TSMC - Making 5G Better
During the global shutdown, being a Creative Director meant having to look for alternatives to on-location shooting. We managed to use rear projections screens, pre-rendered assets, great actors, and a skilled art and prop department to achieve a great spot.
MicroFocus - Brand Refresh Campaign
MicroFocus went through both a rebrand and a huge merger with HPE. As a Creative Director, I was tasked to concept a video and photo campaign based on the new brand direction. We used motion control cameras to achieve a great look that propelled the new brand forward.
LinkedIn - Meg
As a Creative Director, I love projects such as the one I did with LinkedIn and Meg. I interviewed her early in the process and knew that I wanted to capture her passion and love for her kids, and how she used that to find success. This was the first in a series of LinkedIn user stories, and I was asked by LinkedIn to use my storytelling abilities to set the stage for other videos to come.
Amazon - Payments
I was asked to Creative Direct this slice of life story that tells how people are using Amazon Payments. This was part of the launch campaign rolled out by Amazon and their main agency.
HP - Connect
As a Creative Director, I am asked to make content for internal employee enterprise audiences as well as their customers. Here, the lines blur, as this launch message is for enterprise users of an HP project management software for internal teams. So it had to have a hook, keep engagement, and be informative.
Access Parks - Brand Launch
Access Parks, at the time I began working with them, was a start up communications tech business who was entering the consumer space. As a Creative Director, I helped them develop a brand look and voice that was approachable, informative, and gave them an identity as a leader in their space.
AMBRX - Technology Story
I have had the blessed opportunity as a Creative Director, to be a part of a companies corporate message mapping from the ground up. I worked closely with the communication team as they archetected this for mulitple marketing assets, including this video that explained their technology. I was the Creative Director for several marketing assets, including this video.
HLI - Brand Story
I have had the blessed opportunity as a Creative Director, to be a part of a company's corporate message mapping from the ground up. I worked closely with the communication team as they architected this for multiple marketing assets, including this video that explained their technology. I was the Creative Director for several marketing assets, including this video.
Shell Energy - The Power to Do Business
As a Creative Director, I had the fortune to work with the worlds biggest brands, and Shell Energy is one of them. I was asked to lead several of their green energy initiative videos and concept new motion assets for their new Shell Energy brand.
Hewlett Packard Enterprise - Partner Video Series
HPE and HP separated their businesses into two divisions: A Consumer focus with HP and Enterprise with HPE. I was tasked as a Creative Director to concept videos with their global partners into a series, to solidify the message of HPE being a great business parter through the asset division.
Moneris - Brand Refresh Launch Video
Moneris is the leading payments processing company in Canada, and as a Creative Director, I was asked to lead their new brand identity into a series of video campaigns starting with this one. My team and I developed the motion theory, tone, and took their new brand identity into the video and animation space.
Cloudera - Brand Refresh
I have a lot of experience with taking brands that have gone through a complete brand refresh and define how their new brand assets work in video and animation. In this video, my team and I defined and created their motion theory, logo animations, explainer graphics, and transitions.
Copyright © 2023 Jose Castanieto - All Rights Reserved.
Powered by GoDaddy
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.